Strengthen your offer

Knowing what to say to promote your product isn't always easy. This workshop will provide you with the skills to improve the way you communicate, with the ultimate goal of building the relationships you need to grow your business in the defense and ocean technology sector.

The first half of the workshop will focus on creating and delivering an effective sales pitch, while the second half will help you understand the value of your offering from an Industrial and Technological Benefits (ITB) perspective. It takes work to improve these skills, and that's what you'll do in this workshop.

Workshop objectives:

Build an effective sales pitch (what to include).

Learn about Industrial and Technological Benefits and the value of Canadian content.

In French Only. December 12, 2023 from 8 a.m. to noon. Cost: free of charge